Hello, I am Serena, a Senior Product Designer in a digital health company, empowering people to maintain control over their health.

With 5+ years of experience in tech companies and design agency, I have worked on projects across various industries within fast-paced and cross-functional organizations, including healthcare👩‍⚕️, finance🏦 and Ride-Hailing🚗.

Based in Taipei, Taiwan.

I approach design problems with strong listening and coordination skills. Enjoy building products from 0-1 and enhancing experiences through data and research.

Small Business Banking App

Turning research findings into concrete solutions, building the app from scratch with cross-functional teams.

2021, AJA×CTBC #UX Design

Food AI Recognition

Designing end-to-end features and conducting user research.

2023, Health2Sync #UX/UI Design #Research

View Website Projects

Ride-hailing Passenger App

Delivering an MVP App within 6 months as a sole UX designer.

2020, AJA×Hotai #UX Design

What others say about me?

  • Easy to work with, good at communicating rationale. Can leverage quantitative analyses effectively for design rationale and user experience evaluation.

    Co-founder of Health2Sync

  • Serena是一位邏輯清晰、心態開放且擅長表達溝通的設計師。每次和她合作都很安心,可以很自在說出彼此的想法,溝通起來很有效率。通常討論完我們總能看見彼此不同視角與共通想法,也很清楚知道下一步該做什麼。

    Senior PM at Health2Sync

  • 我對於妳從進入專案的脈絡到開始設計交付的整個上手的速度有相當不錯的印象。從尋找跟分析reference到轉化出設計概念的效率不錯,基本上在把從reference中所看到的靈感或元素應用到自己的設計概念上時,都還能保持著原設計概念的結構與強度。

    Design Lead at AJA

  • 認真、積極參與各階段的設計活動,個人特質給予團隊正向的能量。對自己的設計產出有高度責任心,也對於專案整體設計架構與進度積極關注、保持完善理解。回應速度快,樂於協調溝通、與專案同伴一起討論與推進設計,對設計評論保持開放友善的態度。

    Senior UI Designer at AJA